Trader Joe's is a unique, neighborhood grocery store with foods and beverages ranging from everyday to the exotic. The store will feature a festive decor that mixes traditional Trader Joe's elements such as cedar covered walls and Hawaiian motifs, combined with a local flair that includes art celebrating the neighborhood.
The “Trader” in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, scouring the world for great values and distinctive products. Store employees, dubbed “Crew Members,” considered themselves “traders on the culinary high seas.” Crew Members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.
Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrees, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs - all at honest, low prices.
Trader Joe's is truly a grocery store unlike any other. Trader Joe's is a "store of stories," meaning every item in the store has its own virtues - high quality ingredients, great flavor or simply an extraordinary price - many items often feature all of those qualities. Another significant point of difference, all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days, only to hike the prices back up again. Their prices change only when their costs change – there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 1,000 items under the Trader Joe’s private label, which includes Trader Darwin’s vitamins, Trader Joe’s salsas, Trader Joe’s marinara sauces, in addition to specially purchased items.
Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.
Trader Joe’s introduces approximately a dozen new items every week, heightening the store’s adventurous appeal. Our buyers travel around the world searching out unique products at great value. In order for an item to be sold in a Trader Joe’s store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
For more information on Trader Joe’s visit, www.traderjoes.com
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Welcoming Trader Joe’s to Boulder and Colorado,
Twenty Ninth Street